Brand tone is all about the specific ways in which you use your brand voice to express your brand personality and build an emotional connection with your audience. If our brand were a person, this is how they sound like.
Our brand tone is inspiring, approachable and knowledgeable.
We are confident and personal, yet we are down to earth. We should not sound over authoritative. We want to be a source of encouragement to all people who come from all different places and be as close and personal to our audiences as we can.
