TKH Tonality
Brand tone is all about the specific ways in which you use your brand voice to express our brand personality and build an emotional connection with our audience.
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TKH Marketing Support
Hello TKH Community,
The most valuable asset an institution has is it's brand. Every interaction a client or prospect has is representative of the brand image. A consistent brand identity that is reflective of an institution’s values enhances its credibility and helps its brand forge a stronger connection with both customers and employees. Brand guidelines are essential to ensuring that everyone in a business understands how to present the brand.
At TKH, we deeply believe in the importance of a strong brand identity. It not only helps build credibility but also fosters a deeper connection with our community of students, academics and professional staff members. As the caretakers of TKH's brand, image, and market positioning, we have created this landing page to serve as a one-stop-shop for all our colleagues across different functions.
Our goal is to provide unwavering support and ensure consistent representation of our brand, we've curated a collection of valuable brand-related resources that we are excited to share with you. We believe that having access to these materials will help you better understand and represent the TKH brand.
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What is TKH?
TKH is a multidisciplinary educational hub hosting branches of world-class universities, each to participate with programmes in their areas of strength, providing an intellectually stimulating, enriching, and credible educational experience.
TKH Groundbreaking Campus
The groundbreaking TKH campus in New Capital is an integral part of #AllTheTools students need to build their dream career, designed to be a student-first campus, TKH campus features numerous small details that reflect tremendously on students' experiences inside all TKH facilities, from the state-of-the-art labs to the ultramodern classrooms, every TKH facility is fully equipped to foster students' growth, innovation, and wellness..
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TKH Brand
Our Emergence
Building on the Vision 2030 of the Egyptian Government for the Education & Training Pillar, El Sewedy Education created its world-class multidisciplinary higher education campus. Both its architectural and academic designs are developed to promote a unique learning experience to encourage collaboration within and between students and faculty, the free exchange of ideas, reflection on knowledge and mastery of skills relevant to addressing real-world challenges.
We provide a hub of international educational institutions made to be progressively relevant to glocal needs.
Brand Promise
To provide an intellectually stimulating, enriching, and credible educational experience.
TKH Core Purpose
Preparing Students for a future of global competitiveness
TKH Marketing & Communications Guidelines:
General Guidelines:
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Please ensure that all marketing and communications, print and digital are following the University-approved branding guidelines.
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Please be informed that any TKH or Coventry related creatives, announcements, or artworks planned for digital posting or printing -created by (in-house or through a third party)-, must be reviewed and approved by the Marketing and Communications department.
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Make sure that TKH Logo and TKH-Coventry Cobranded logo are not stretched or cropped - Please don't
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Coventry University logo cannot be used separately. Cobranded locked logo of TKH partnered with Coventry must be used.
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TKH Community (academic staff, professional staff and students) should to use TKH presentation template (updated regularly on this portal) to ensure consistency
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Print orders on/off campus should be sourced through the Procurement department for budget reasons
- Please note that the Marketing Department reserves the right to use any picture related to TKH or TKH Students as they see fit in promotional materials.
Upcoming Events & Activities
This form is dedicated to TKH Academics & Staff who seek the Marketing & Communications Department's support in any upcoming event/activity.
- Please make sure to provide us with all details needed to ensure our maximum support
- Kindly ensure having your request approved by Head of School/ Department before submitting
- Please make sure to submit your request one week prior to the event date to ensure we have enough time to accommodate your requests
Announcements, Celebrations and Achievements
This form is dedicated to TKH Academics & Staff who seek the Marketing & Communications Department's support in any announcements, celebrations or achievements.
- To ensure maximum support please fill this form thoroughly and make sure to read all important notes first
- Kindly ensure having your request approved by Head of School/ Department before submitting.
- Please send all pictures and videos for the announcement you would like to make on: marcom@tkh.edu.eg
Please note that platforms to be used for announcements shall be decided based on posting calendar availability, some announcements will be posted only on the website, some other shall be posted in the newsletter as well and some as blogposts only.
